Alive
ERB Early Readers Book blends storytelling with augmented reality. Turning reading into an immersive world of imagination. We supported that vision via social media and end-to-end video production by crafting content that feels playful, modern, and full of wonder. A children’s book brand built on curiosity, brought to life with creativity & clarity.
Early Readers Book reimagines how children experience stories. By blending traditional storytelling with Augmented Reality, the brand creates immersive reading experiences that spark curiosity, imagination, and learning. Designed for children and trusted by parents, Early Readers Book turns reading into an interactive journey, where stories aren’t just read; they’re explored.
The Challenge: Making Innovation Feel Accessible
Early Readers Book had a genuinely innovative product, but innovation alone wasn’t enough. The challenge lay in translating a cutting-edge AR experience into communication that felt clear, intuitive, and reassuring, especially for parents encountering it for the first time.
- Augmented Reality books were exciting but unfamiliar, creating hesitation instead of instant understanding. - The product’s value needed to be explained without sounding technical or overwhelming. - Social media lacked a structured content approach to consistently communicate how the AR experience worked. - Static visuals failed to capture the immersive, interactive nature of the books. - The brand needed content that could show the magic, not just talk about it.
Our Solution: Turning Technology Into Storytelling
We focused on showing, not explaining. Our approach was to make the AR experience feel intuitive, playful, and easy to understand through content that speaks to both children and parents. - Built a clear social media content strategy focused on education, engagement, and discovery. - Created end-to-end video content that visually demonstrates how AR brings stories to life. - Produced and edited videos that balance imagination with clarity by showing real interactions, real reactions, and real learning moments. - Crafted reels and short-form videos designed to capture attention quickly while communicating value effortlessly. - Ensured consistency in tone, pacing, and visuals to build trust and familiarity over time. Early Readers Book didn’t just gain visibility; they gained a way to let stories speak for themselves.