Visible
My Aesthetic+ had a clear goal: to reshape the experience of cosmetic care, and they came to us with a vision to make cosmetic care feel clearer, warmer, and more confidence-driven. There was a need to build a brand that could communicate that vision whenever a client interacts with them.
Expertise with Ease
- My Aesthetic+ is a cosmetic clinic built on the belief that confidence grows when clarity replaces confusion. - Their purpose is simple: deliver science-backed treatments through guidance that feels honest, human, and reassuring. - The “plus” represents more than aesthetic results. It stands for support, transparency, and a personal approach to care. - Tailored for individuals who want science-driven outcomes without the intimidation that often surrounds cosmetic procedures.
The Challenge: A Brand Without a Voice
The clinic had the expertise and the empathy, but the brand experience didn’t yet reflect either. What they needed was cohesion. A way to communicate trust from the first touchpoint to the final conversion.
- My Aesthetic+ had strong medical expertise but no brand system to express it cohesively across platforms. - Needed a name, a visual identity, and a voice that captured their promise of clarity and comfort. - Their digital presence was fragmented. No central experience tying their website, social media, and paid marketing together. - They lacked an omnichannel marketing funnel that could attract, educate, nurture, and convert clients seamlessly across touchpoints. - In a crowded cosmetic market, they needed to stand out as trustworthy, transparent, and approachable.
Our Solution: Naming the Narrative
We brought structure to the sentiment, building a brand ecosystem that aligned intention with execution. From identity to digital funnels, everything was crafted to make clarity the driving force of the experience. - Starting with nomenclature, we crafted the name “My Aesthetic+” to reflect both personalisation and added value beyond the procedure. - Created a refined Brand & Visual identity, clean, calm, and reassuring. A reflection of the clinic’s philosophy of approachable expertise. - Built a conversion-focused website as the central hub of their omnichannel funnel. - Designed and executed social media marketing to educate and build trust. - Developed performance marketing systems to drive targeted discovery for high-intent conversions. - Produced video content, treatment explainers, and video edits that made procedures feel accessible while elevating the clinic’s premium perception. - Developed a strategy of an omnichannel funnel that connects awareness → interest → consultation → conversion. All anchored in their brand's WHY.